Keywords play a crucial role in determining the visibility and searchability of an article. By strategically placing relevant keywords throughout the content, writers can increase the chances of their articles being discovered by a wider audience. Additionally, using keywords in the right format can also improve the overall readability and flow of the article, making it more engaging for readers.

When selecting keywords, writers should consider the target audience and the specific topic of the article. It is important to choose keywords that are relevant, specific, and reflective of the content being discussed. By doing so, writers can ensure that their articles are more likely to appear in search engine results and attract the right readers.

In conclusion, keywords are an essential aspect of writing an article that is optimized for online platforms. By understanding how to effectively incorporate keywords into their content, writers can improve the visibility, searchability, and overall quality of their articles.